A Car-Obsesssed Kid Rediscovers His Fantasies in Adorable Honda Spot

Ad by RPA Promotes Restyled Accord

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In Honda's new cute spot for the Accord, the restyled car reignites a little boy's passion for cars many years later.

The 60-second spot, directed by Arts & Sciences' Michael Spiccia for RPA, opens with a little kid playing with his dinky toy autos, watching his dad wash the car and sleeping in a car-shaped bed.

As an older kid, he's racing a remote controlled car, and as a teen he's driving a go-kart around a track. In each scenario, the viewer also sees his fantasies, in which his cars come alive at night, his dad cleans a racing car, or he's in an exciting police chase. Suddenly we cut to the boy as an adult stuck in traffic, looking bored and unenthusiastic. But as he glimpses the Accord, his fantasies spring back into life.

The commercial aired first during this weekend's college football game on ESPN, and will also be promoted in social media.

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About

Credits
Date
Oct 03, 2015
Agency:
RPA
Client:
Honda
EVP CCO:
Joe Baratelli
SVP, ECD:
Jason Sperling
Senior Art Director:
Amy Servidea
Senior Copywriter:
Chris Bradford
Art Director:
Hans Seeger
Copywriter:
David Kennedy
SVP, Chief Production Officer:
Gary Paticoff
VP, Executive Producer:
Isadora Chesler
Producer:
Joshua Herbstman
Freelance Producer:
Jennifer Weinberg
Production Coordinator:
Jeanette Howes
VP, Director of Business Affairs:
Maria Del Homme
Senior Business Affairs Manager:
Marlys Pulos
EVP, Management Account Director:
Brett Bender
SVP, Group Account Director, Honda Regional Marketing:
Fern McCaffrey
VP, Management Supervisor:
Cathy O'Gorman
Account Supervisor:
Jacob Gentry
Account Supervisor:
Eliza Wan
Account Executive:
Chloe Seitz
Production Company:
Arts & Sciences
Director:
Michael Spiccia
Executive Producer:
Marc Marrie
Managing Director:
Mal Ward
Head of Production:
Christa Skotland
Line Producer:
Ben Scandrett-Smith
Line Producer:
Kristin Porter
Director of Photography:
Danny Ruhlmann
Post Production Editorial:
Rock Paper Scissors
Editor:
Gabriel Britz
Assistant Editor:
Cudjo Collins
Assistant Editor:
Jaime Serna
EP:
Angela Dorian
Producer:
Dina Ciccotello
Post Production VFX:
A52
Visual Effects Supervisor:
Andy McKenna
CG Supervisor:
Adam Newman
2D VFX Artist:
Matt Sousa
2D VFX Artist:
Chris Moore
2D VFX Artist:
Michael Plescia
Finishing:
Gabe Sanchez
Finishing:
Kevin Stokes
3D Artist:
Pete Coggeshall
3D Artist:
Mike Bettinardi
3D Artist:
Thomas Kernan
3D Artist & Animator:
Abel Salazar
3D Artist:
Aaron Baker
3D Artist:
Adam Carter
3D Artist:
Nathaniel Morgan
3D Artist:
Marko Mandaric
3D Artist:
Tim Kadowaki
3D Artist:
Joe Paniagua
3D Artist:
Wendy Kline
Designer:
Krystal Sojo
Producer:
Stacy Kessler-Aungst
Head of Production:
Kim Christensen
Executive Producer:
Patrick Nugent
Music Supervision and Sound Design:
Squeak E. Clean
Music By:
Ben Folds
Track:
Before Cologne
Mix:
Lime Studios
Mixer:
Dave Wagg
Assistant Mixer:
Adam Primack
Executive Producer:
Susie Boyajan
Tylie Jones: Contact:
Lee Anne Frazier
Tylie Jones: Contact:
Veronica Strong
Car Prep:
LA Prep Inc
Account Manager:
Lorene Miyake
Account Team:
Adam Hale

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