Family Sing Along to Weezer's 'Buddy Holly' in Fun Honda Pilot Spot

Jason Reitman Directs a Charming Musical Number

Published on

Editor's Pick
Jason Reitman ("Juno" and "Up in the Air") directs this charming spot for the Honda Pilot, in which a family car journey becomes a singalong to Weezer's "Buddy Holly." Mom, Dad, kids and even Grandpa join in, and the family -- previously glued to their various digital devices and bickering with each other -- bond in classic roadtrip style. The ad, by RPA, is aimed at Honda's target buyers "who now have families of their own, and who remember that song from happy days of their youth." It's part of a wider campaign for the Honda Pilot which also includes a CGI-heavy ad demonstrating the car's versatility.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 08, 2015
Agency:
RPA
Client:
Honda
Executive Vice President, Chief Creative Officer:
Joe Baratelli
Senior Vice President, Executive Creative Director:
Jason Sperling
Creative Director, Art:
Ken Lin
Creative Director, Copy:
Sarah May Bates
Senior Copywriter:
Audrey Attal
Art Director:
Dalit Saad
Junior Art Director:
Dennis Haynes
Junior Copywriter:
Megan Leinfelder
Senior Vice President, Chief Production Officer:
Gary Paticoff
VP, Executive Producer:
Isadora Chesler
Producer:
Tracy Jones
Producer:
Phung Vo
Executive Vice President, Management Supervisor:
Brett Bender
VP, Group Account Director:
Jeff Moohr
VP, Management Supervisor:
Cathy O'Gorman
Account Supervisor:
Renee Egizi-Finger
Account Supervisor:
Jacob Gentry
Account Assistant:
Emma Cartwright
VP, Director of Business Affairs:
Maria Del Homme
Product Information Manager:
Marco Fantone
Assistant VP Advertising & Marketing Manager:
Tom Peyton
Manager, Honda National Advertising:
Nick Lee
Manager, Honda National Advertising:
Sandy McCaughan
Assistant Manager, Honda National Advertising:
Jignesh Patel
Production Company:
Bob Industries
Director:
Jason Reitman
Executive Producer:
TK Knowles
Executive Producer:
John O'Grady
Executive Producer:
Chuck Ryany
Unit Production Manager:
Bart Lipton
Director of Photgraphy:
Eric Steelberg
Editorial Company:
Spotwelders
Editor:
Haines Hall
Assistant Editor:
Oli Hecks
Producer:
Evan Cunningham
Executive Producer:
Caroline Sanborn
VFX/Finishing:
Shipping + Handling
Creative Director/Lead:
Casey Price
Flame Artist:
Lauren Riedel Nishikawa
Senior Post Producer:
Lisa English
Color:
Company 3
Colorist:
Dave Hussey
Mix:
Lime Studios
Mixer:
Loren Silber
Mixer:
Dave Wagg
Song:
"Buddy Holly" by Weezer

See more credits

Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age