Creativity

Honda: FirstHonda

The man with the First Honda.

Published on Sep 05, 2012

Editor's Pick

Honda always does a great job of humanizing their automobiles -- a good tactic, since you can only hear about fuel efficiency and keyless doors a handful of times until the brands and commercials start blurring together. After chronicling the tale of "Million Mile Joe", RPA is back with the story of Tim Mings, the man who owns the first Honda -- serial no. 1 -- ever made for the United States market, part of the brand's N600 vehicles line.

The First Honda campaign will continue, says the agency, and will be used to highlight other firsts (get your mind out of the gutter!) in the lives of Honda-owners.

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About

Credits

Date
Sep 05, 2012
Agency:
RPA
Chief Creative Officer/EVP:
Joe Baratelli
Client:
Honda
SVP/Group Creative Director:
Jason Sperling
Creative Social Media Director/VP:
J Barbush
ACD/Art:
Luis Ramirez
Social Media Writer:
Jenaca Holmes
Intern:
Randall Head
Agency Executive Producer:
Gary Paticoff
Agency Senior Producer:
Mark Tripp
Director:
Mark Tripp
DP:
Stephen Carmona
Editorial:
BUTCHER
Editor:
Teddy Gersten
EP:
Rob Van
Color:
Zac Dych
Music:
Beacon Street Studios
Mixer:
Paul Hurtubise

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