Creativity

Honda: Fit EV Billboard

Electric cute.

Published on Sep 10, 2012

Editor's Pick

RPA and Honda gives a big bright welcome to the automaker's first ever plug-in vehicle, the limited edition 100% electric Fit EV, with this clever billboard sitting alongside the 405 Freeway. At night, only the Honda logo, and a couple letters from its marque, light up, giving extra emphasis to the point of the outdoor ad.

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About

Credits

Date
Sep 10, 2012
Agency:
RPA
Client:
Honda
EVP/CCO:
Joe Baratelli
SVP/Group Creative Director:
Jason Sperling
CD/Art:
Jason Sperling
ACD/Copy:
Damian Fraticelli
Sr. Art Director:
Katie Carlile
Sr. Copywriter:
Damian Fraticelli

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