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Honda: Halloween Facebook

Fans become jack-o-lanterns.

Editor's Pick

Last Halloween, Honda Facebook fans created Honda-inspired Jack-o-Lanterns and entered them into a gallery on the brand's Facebook wall.

This year (in a campaign by RPA also reminiscent of Hall's Green Grape Sculptures), Honda created custom, hand-carved pumpkins featuring the faces of fans who posted Honda-themed pumpkin photos last year. It commissioned Maniac Pumpkin Carvers to create the faces. It's all part of an ongoing campaign by Honda called 'Honda Loves You Back', designed to 'show some reciprocal love' to its fans.

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About

Credits
Date
Oct 31, 2011
Agency:
RPA Santa Monica
Client:
Honda
Executive Creative Director:
Joe Baratelli
Group Creative Director:
Jason Sperling
Associate Creative Director:
J Barbush
Copywriter:
J Barbush
Art Director:
Brian Farkas
Copywriter:
Tylynne McCauley
Producer:
Allison Kahan
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