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Honda Makes Magic in New Channel 4 Idents

An engineer's hands show off what the company's accomplished over the last 65 years.

Editor's Pick
Wieden + Kennedy London and Honda UK remind us of the company's engineering accomplishments with this series of idents created for UK Channel 4's Documentaries sponsorship. In the videos, an engineer's hands convert one famous Honda innovation into another with the curiosity and playfulness of a child handling modeling clay but also the expertise and ease of a magician. Here, a nut becomes a supercub, in another, Jazz seats morph into a HondaJet. Yet a third shows the NSX Concept becomes a solar car. These 5 to 15 second clips were precursors to the newly released 2-minute brand film.
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About

Credits
Date
Jun 26, 2013
Agency:
Wieden + Kennedy London
Client:
Honda
Creative Director:
Tony Davidson
Creative Director:
Kim Papworth
Copywriter:
Chris Lapham
Art Director:
Aaron McGurk
Producer:
James Guy
Executive Creative Director:
Tony Davidson
Executive Creative Director:
Kim Papworth
Production Company:
Nexus
Director:
Smith & Foulkes
Executive Creative Director:
Chris O'Reilly
Producer:
Tracey Cooper
Production Assistant:
Fernanda Garcia Lopez
Director of Photography:
Clive Norman
Editorial Company:
Trim Editing
Editor:
Paul Hardcastle
Editor:
David Slade
VFX Company:
Nexus Productions & Analog
VFX Supervisor:
Mike Merron
VFX Supervisor:
David Walker
Senior 3D Artist:
Simon Reeves
Senior 3D Artist:
Tim Woods
3D Artist:
Arvid Niklasson
3D Artist:
Stuart Turnbull
3D Artist:
Todd Daniele
Animator:
Stuart Doig
Animator:
Chris Bacon
Animator:
Sabrina Lecordier
Animator:
Eoin Couglan
Animator:
Dominic Griffiths
Rigger:
Mark Tsang
Modeller:
Wayne Kresil
Modeller:
Dan Osbourne
Modeller:
Alex Stratulat
Modeller:
Jay Harwood
Modeller:
Florent Rousseau
Compositing Supervisor:
Fabio Zaveti
Senior Compositor:
Jaume Arteman
Compositor:
Nicole Hekel
Jr. Compositor:
Sabrina Rivolta
Jr. Compositor:
Andre Dias
VFX Editor:
Pete Baxter
Grade:
Gabriele Peloso
Effects TD:
Matt Chandler
Technical Director:
Anthony Arnoux
VFX Producer:
Mike Turoff
Music & Sound Company:
Factory & Siren
Sound Designer:
Anthony Moore
Producer:
Sean Atherton

See more credits

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