Creativity

A Real Honda Races a Virtual One in a Mixed Reality Race With Forza Motorsport

Things Just Got Really Futuristic on the Real-World Race Track

By Ann-Christine Diaz. Published on Feb 23, 2018

Editor's Pick

If you pit a real Honda against a video game Honda, which one would win? To promote its Civic Type R vehicle, Honda teamed with Microsoft video game "Forza Motorsport 7" to find out, in a mixed reality race between an actual 2018 Civic Type R and a virtual one.

Pro IndyCar driver Graham Rahal went head-to-head with pro gamer Peter Jeakins in the unconventional face-off conceived out of RPA. It saw Jeakins taking the wheel at Microsoft's Turn 10 Studios in Seattle, where he made his best lap time on the Road Atlanta race track in the video game. Rahal then got his turn on the real Road Atlanta track in Georgia, driving a Civic with a mixed-reality windshield that allowed him to see Jeakins' moves, in real-time, from the game.

You'll have to watch to see who won, but let's just say that Honda scored.

The automaker broadcast the video on its Facebook page, while both racers promoted it through their social channels.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Feb 23, 2018
Agency:
RPA
Client:
Honda
Agency:
RPA
Asst. Vice President, Marketing:
Susie Rossick
Manager, Social Marketing:
Jessica Fini
Asst. Manager, Social Marketing:
Lisa Stessman
Social Media:
Melly Ramirez
EVP / Chief Creative Officer:
Joe Baratelli
SVP / Chief, Creative Development:
Jason Sperling
VP/ Creative Director, Social Media:
J Barbush
Creative Director:
Mike Van Linda
Creative Director:
Fabiano de Queiroz
Associate Creative Director:
Matthew Pullen
Associate Creative Director:
Jon Murray
EVP / Chief Production Officer:
Gary Paticoff
VP / Director of Video Production:
Isadora Chesler
VP / Director of Digital Production:
Dave Brezinski
VP, Executive Digital Producer:
Linda Kim
Digital Producer:
Connor Gomez
Producer:
Angela Pascal
VP / Director of Business Affairs:
Maria Del Homme
Associate Director of Business Affairs:
KK Davis
EVP / Chief Client Officer:
Brett Bender
SVP / Group Account Director:
Adam Blankenship
Account Supervisor:
Kaelin McGill
Account Supervisor:
Alison Bickel
Senior Account Executive:
Aurelia Fulginiti
Assistant Account Executive:
Tracy Van Dang
Manager, Digital Strategy:
Hartman Wong
Specialist, Digital Strategy:
Hanna Samad
Media Director:
Felicia Lau
Digital Media Supervisor:
Brandon Liu
Media Planner:
Kaileigh Ceurvorst
Production Company:
Unit-9
Creative Partner:
Michelle Craig
Director:
Jonathan Pearson
Executive Producer:
Luca De Laurentiis
Creative Director:
Davide Bianca
Producer:
Patrick Malloy
Production Manager:
Sarah Barson
Director of Photography:
Eric Koretz
Additional Camera:
Jacob Hinmon
Digital / Tech Producer:
Marc D'Souza
Tech Lead:
Dimitrios Doukas
Hardware Dev:
Christian Bianchini
Editorial:
Kevin
Executive Creative Director/Partner:
Tim Davies
Senior Executive Producer/Partner:
Sue Troyan
Executive Producer:
Jason Cohon
Visual Effects Producer:
Antonio Hardy
Visual Effects Coordinator:
Andrew Cowderoy
Compositor:
Steve Gibbons
Compositor:
Marisa Chin
Editor:
Matt McKenna
Visual Effects Studio:
Ingenuity Studios
Visual Effects Supervisor:
David Lebensfeld
Visual Effects Supervisor:
Grant Miller
Visual Effects Executive Producer:
Matthew Poliquin
Visual Effects Producer:
Kieley Culbertson
Visual Effects Coordinator:
Mario Grilli
VFX Comp Supervisor:
Zhe Chong
Visual Effects Compositor:
Alisah Kress
Visual Effects Compositor:
April Singleton
Visual Effects Compositor:
Danny Corona
Visual Effects Compositor:
Chris Vasquez
Visual Effects Compositor:
Gerry Kodo
Lead Animator:
Chris Cannavo
Animator:
Lucas Smarker
Animator:
Evelyn Hernandez
Animator:
Taylor Reynolds
FX/CG Artist:
Nick Donatelli
Visual Effects Editor:
Justin Owades
Color:
Roving Pictures Company
Colorist:
Matthew Schwab
Executive Producer/Partner:
Debbi Landon
Engineer/Partner:
Dan Hart
Head of Production:
Caroline O'Sullivan
Composer:
Greg Chun

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.