Creativity

Honda: Hondamentalism

Looking to stir the mind of its audience, Honda completes the next phase of its "Hondamentalism" campaign with a site&

Published on Aug 15, 2007

Editor's Pick

Looking to stir the mind of its audience, Honda completes the next phase of its "Hondamentalism" campaign with a site that stirs the mind and opens the eye. Developed and spearheaded by Simon Summerscales at WK Fat, the site features a series of challenges which test your mental strength, eventually awarding the smartest of the bunch with a day hanging with Honda's F1 racing team. Along with a series of short content films, the Flash-heavy portal shares the history of the Type R model and introduces the web audience to the newest version of the fast and furious automobile.

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About

Credits

Date
Aug 15, 2007
Client:
Honda
Agency:
Wieden + Kennedy London

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