Creativity

Honda: Joy of Problems

As a prelude (no pun intended) to the February 4th official launch of the web portion of Honda U.K.'s new integrated brand campaign, W + K, London's teaser site, developed with digital firm Collective London, turns the campai

Published on Jan 16, 2008

Editor's Pick

As a prelude (no pun intended) to the February 4th official launch of the web portion of Honda U.K.'s new integrated brand campaign, W + K, London's teaser site, developed with digital firm Collective London, turns the campaign mantra of 'when problems can be a joy' into an online jigsaw puzzle. 

With a community-oriented focus, the teaser destination lets viewers drag n' drop their own specific piece of the puzzle into the proper spot, then sign up to the site and get a front-row seat to the Feb 4th launch. The launch will feature a horde of Honda wares to be revealed via puzzles, explaining the technologies and tools behind Honda’s engineering prowess. 

In the meantime, while the 20,000-piece puzzle fills up, visitors can click through and listen to the soothing baritone of Garrison Keillor as he narrates the advantages and features of the Honda Hybrid model.

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About

Credits

Date
Jan 16, 2008
Client:
Honda
Agency:
Wieden + Kennedy London
Website:
Collective London
Creative Director:
Adam Cleaver
Creative:
Dan Hall
Creative:
Danny Blackman

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