Gargantuan Monsters Face Off in Honda's Blockbuster Ad

Campaign for the Odyssey Highlights Family-Friendly Features

Published on

Editor's Pick

Honda's latest spot features a pair of giant, Godzilla-size monsters fighting above the streets of a devastated city, as they wrestle over a school bus. Then a pair of brave peacekeepers arrive with an apparently ingenious solution -- they activate a machine that pulls the ground apart beneath the monsters' feet, putting an end to their tug of war.

If you're wondering what all this has to do with cars, it soon becomes clear as the scene changes to a family car -- the Honda Odyssey -- and two kids fighting over a toy in the back seat. The parents -- the peacekeepers -- simply push a button and their two seats slide further apart. We also see Honda's other family-friendly features such as a back seat camera and a cabin audio system so that Dad can talk calmly to his kids in the back (rather than turning and yelling, like in the old days).

The spot is by RPA and Laurent Ledru and Georgia Tribuiani directed via Psyop, which also masterminded the VFX.

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About

Credits
Date
Jun 13, 2017
Agency:
RPA
Client:
Honda
EVP, Chief Creative Officer:
Joe Baratelli
SVP, Chief Creative Development:
Jason Sperling
SVP, Chief Production Officer:
Gary Paticoff
VP, Executive Producer:
Isadora Chesler
VP, Creative Director:
Chuck Blackwell
VP, Creative Director:
Ken Pappanduros
Director:
Laurent Ledru
Director:
Georgia Tribuiani
Sr. Art Director:
Hide Konishi
Sr. Producer:
Fran Wall
Copywriter:
Anthony Cardenas
Production Coordinator:
Elijah Jones
VP, Director of Business Affairs:
Maria Del Homme
EVP, Chief Client Officer:
Brett Bender
SVP, Group Account Director:
Fern McCaffrey
VP, Group Account Director:
Adam Blankenship
Management Supervisor:
Jacob Gentry
Account Director:
Jane LoSasso
Account Executive:
Chris Varela
Account Executive:
Cathlyn Gonzales
SVP, Group Strategic Planning Director:
Christian Cocker
Associate Director Strategic Planning:
Nargis Pirani
Associate Director Strategic Planning:
Rich Bina
Strategic Planner:
Cody Levin
Product Information Manager:
Marco Fantone
Product Information Specialist:
Marius Stelly
Production & EFX:
Psyop
Post Production:
Psyop
Editorial:
Psyop
VFX:
Psyop
Composition:
Psyop
Managing Director:
Neysa Horsburgh
Executive Producer:
Ellen Turner
Executive Producer:
Justin Booth-Clibborn
Executive Producer:
Rich Pring
Director of Photography:
Jess Hall
Head of Production:
Drew Bourneuf
Head of Production:
Monica Reimold
Producer:
Nick Read
Producer:
Nathan Lueptow
Producer:
Lucy Clark
Associate Producer:
Jacob Markson
Line Producer:
Eric Escott
Writer:
Lloyd Stein
Writer:
Jay Zaretsky
Designer:
Andrew Park
Designer:
Trevor Conrad
Designer:
Claire Kang
Designer:
Dmitry Klyushkin
Designer:
Ronald Kuraiawan
Designer:
Julien Renoult
Designer:
James Zapata
Lead Technical Director:
Mathew Rotman
Lead Technical Director:
Kyle Cassidy
Lead Technical Director:
Pavel Pranevsky
Lead Character Technical Director:
Nelio Naut
VFX:
Mathew Rotman
VFX:
James Atkinson
VFX:
Kevin Gillen
Previz Artist:
Stuart Allan
Previz Artist:
Jack Anderson
Previz Artist:
Josh Lange
Modelers:
Rafael Zabala
Modelers:
James Schauf
Texture Artist:
Michael Rogers
Texture Artist:
Pavel Pranevsky
Rigger:
Sean Kealey
Rigger:
Nelio Naut
Rigger:
Ke Rong
Lighter:
Pavel Pranevsky
Lighter:
Nitesh Nagda
3D Generalist:
Kyle Cassidy
3D Generalist:
Jason Kim
3D Animator:
Will Kistler
3D Animator:
Ty Coyle
3D Animator:
Ben Girmann
3D Animator:
Tarun Lakshminarayanan
2D Supervisor:
Lane Jolly
2D Supervisor:
Kim Stevenson
Technical Animation:
Nelio Naut
Technical Animation:
Josh Sobel
Storyboard Artist:
Raymond Harvie
Storyboard Artist:
Peter Kim
Production Designer:
Rob Pearson
Matte Painter:
Andrew Park
Matte Painter:
Brian Lee
Matte Painter:
Lane Jolly
Matte Painter:
Kim Stevenson
Compositor:
Ryan Raith
Compositor:
Danny Song
Compositor:
Krystal Chinn
Compositor:
Kim Stevenson
Compositor:
Lane Jolly
Flame Artist:
Kim Stevenson
Flame Artist:
Sam Shiflett
Editor:
Lance Pereira
Assistant Editor:
Joe Hughes
Scripted Writer:
Taylor Kephart
Editorial:
Union Editorial
President, Managing Partner:
Michael Raimondi
Executive Producer:
Joe Ross
Editor:
Jim Haygood
Assistant Editor:
Dylan Firshein
Original Music & Sound Design:
Barking Owl
Creative Director:
Kelly Bayett
Producer:
KC Dossett
Sound Designer:
Morgan Johnson
Audio Post:
Lime
Executive Producer:
Susie Boyahan
Mixer:
David Wagg
Assistant:
Adam Primack

See more credits

Tags
Category
Industry
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