Honda: Leap Lists

Your real to-do list.

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Honda is kicking off a major new campaign through RPA for its CR-V centered on the idea of 'Leap Lists', a kind of aspirational new year resolution for this Leap Year of 2012 which encourages you to list 'everything you wanna do before everything you oughta do'.

New TV ads, one of which will break during the Super Bowl, will introduce the idea of Leap Lists, showing achievements such as running a marathon or 'seeing where Grandma grew up'. Meanwhile users can create and share their own "Leap List," a personal checklist of everything you want to do before everything you have to do at leaplist.honda.com. After completing their list, they can share it via Facebook or enter a contest to win a CR-V and a year's worth of gas.

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About

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Date
Jan 11, 2012
Agency:
RPA
Client:
Honda
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