Creativity

Honda: Leap

Time to do something different.

Published on Oct 22, 2012

Editor's Pick

McGarryBowen London's first work for Honda Motors Europe breaks with "Leap," which launches a new (and for grammar nazis, possibly migraine-inducing) tagline, "Do More New."

The spot shows that moment when a Honda driver decides to break out of routine and leap into the unknown, with a science-fiction type portal that magically opens up in front of him.

Honda has been running "Leap" based campaigns for a while now over in the United States, most notably with "Leap Lists" and "Pintermission," which encouraged you to make aspirational to-do lists for your life and also take a break from social media to actually live it.

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About

Credits

Date
Oct 22, 2012
Agency:
mcgarrybowen London
Client:
Honda
ECD:
Paul Jordan
ECD:
Angus MacAdam
Creative:
Remco Graham
Creative:
Richard Holmes
Agency Producer:
Helen Whiteley
Client Services:
Simon North
Planner:
Kristina Jenkins
Director:
Sam Brown
Producer:
Kate Hitchings
Prod. Co.:
Rogue Films
Post Prod:
The Mill
Editor:
James Rosen

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