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Honda: Matthew's Day Off -- Super Bowl XLVI

How can he handle work on a day like today?

Editor's Pick

Ferris Bueller is back -- and this time, he's driving a Honda. As Jalopnik reported last week, Honda was indeed behind the 10-second teaser video that was put up on YouTube, and the carmaker has now released a 2-minute, extended version of the ad that will appear during the Super Bowl this Sunday.

In the clip, out of agency RPA, Matthew Broderick celebrates the launch of the 2012 Honda CR-V by playing truant and calling in sick to his agent (sound familiar?). Then, he goes off and lives it up. According to Honda, there are over two dozen movie references hidden throughout the Todd Phillips-directed commercial. Using #dayoff, find them all.

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About

Credits
Date
Jan 30, 2012
Agency:
RPA Santa Monica
Client:
Honda
Director:
Todd Phillips
EVP, Executive Creative Director:
Joe Baratelli
SVP Group Creative Director:
Jason Sperling
VP Creative Director:
Chuck Blackwell
ACD/Copy:
Ken Pappanduros
Art Director:
Ariel Shukert
Copywriter:
David Sullivan
SVP, Executive Producer:
Gary Paticoff
Senior Producer:
Isadora Chesler
VP, Director of Business Affairs:
Maria Del Homme
Production Company:
Moxie Pictures
DP:
Larry Sher
Executive Producer:
Lizzie Schwartz
Head of Production:
Roger Zorovich
Line Producer:
Salli Zilles
Production Supervisor:
Barry Heaps
Editorial Company:
Union Editorial
Editor:
Jim Haygood
Executive Producer:
Michael Raimondi
Producer:
Lynne Mannino
Asst. Editor:
Dylan Firshein
VFX/Telecine:
The Mill
Managing Director:
Ben Hampshire
Telecine Artist:
Adam Scott
Lead Flame Artist:
Andy Bate
Producer:
Enca Kaul
Music:
Beacon Street Studios
Composer:
Andrew Feltenstein
Composer:
John Nau
Mixer:
Paul Hurtubise
Executive Producer:
Adrea Lavezzoli
Producer:
Caitlin Rocklen
Production Designer:
Stepherd Frankel

See more credits

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