Honda Debuts Sweeping Stop-Motion 'Power of Dreams' Ad

Marketer Puts Serious Cash Behind Two-Minute Spot That Goes Beyond Cars

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Honda is fueling its long-running "Power of Dreams" campaign with a new two-minute ad that spans the marketer's products from cars to boat motors. It debuted this weekend during NFL games on CBS.

The spot, called "Paper," weaves together roughly 3,000 hand-drawn illustrations using stop-motion filming that takes viewers through a paper-flipping, historical journey of Honda products. Images include references to founder Soichiro Honda's use of a radio generator to power his wife's bike, Honda's motorcycle development and multiple shots of cars past and present, including the new 2016 Pilot vehicle.

The creative agency is RPA and the ad was shot by stop-motion artist Pes (full name Adam Pesapane). His videos include 2013's "Fresh Guacamole," which was nominated for an Academy Award in the best animated short category.

Read more about the campaign over at AdAge.com.

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About

Credits
Date
Sep 21, 2015
Agency:
RPA
Client:
Honda
EVP, CCO:
Joe Baratelli
SVP, Executive Creative Director:
Jason Sperling
VP, CD/Art Director:
Chuck Blackwell
VP, CD/Copywriter:
Ken Pappanduros
Senior Copywriter:
Chris Bradford
Art Director:
Laura Crigler
Copywriter:
Josh Hepburn
SVP, Chief Production Officer:
Gary Paticoff
VP, Executive Producer:
Isadora Chesler
Producer:
Matt Magsaysay
SVP, Group Strategic Planning Director:
Christian Cocker
VP, Director of Business Affairs:
Maria Del Homme
EVP, Management Account Director:
Brett Bender
VP, Group Account Director:
Adam Blankenship
VP, Group Account Director:
Jeff Moohr
Management Supervisor:
Rose McRitchie
Account Executive:
Susan Kim
Account Executive:
Paul Sulzer
Product Information Manager:
Marco Fantone
Production Company:
Reset Content
Director:
PES
Managing Director:
Dave Morrison
Executive Producer:
Jen Beitler
Executive Producer:
Jeff McDougall
Head of Production:
Amanda Clune
Producer:
Stan Sawicki
DP:
Eric Adkins
Production Supervisor:
Mario D'Amici
Production Designer:
John Joyce
Motion Control Operator:
Mark Eifert
Motion Control Assistant:
Calvin Frederick
Animation Supervisor:
Eileen Kohlhepp
Animator:
Amy Adamy
Animator:
Sihanouk Mariona
Animator:
David Braun
Animator:
Julian Petschek
Animator:
Javan Ivey
Animator:
Jen Prokopowicz
Animator:
Brandon Lake
Animator:
Ranko Tadic
Animator:
Quique Rivera
Illustrator:
Jerrod McIlvain
Illustrator:
Nicole Cardiff
Illustrator:
Vincent Lucido
Illustrator:
Arwen King
Illustrator:
Meghan Boehman
Illustrator:
Monica Magana
Illustrator:
Kei Chong
Illustrator:
Trevor Brown
Illustrator:
Alex Theodoropulos
Set Dresser/Painter:
Veronica Hwang
Illustration Coordinator:
Evan Koehne
Art Department:
Nate Theis
Art Department:
Ellen Ridgeway
Art Department:
Melissa Quezada
Editorial:
Rock Paper Scissors
Editor:
Stewart Reeves
EP:
Angela Dorian
Producer:
Leah Carnahan-Dogruer
Assistant Editor:
Jasmina Zaharieva
VFX & Finish:
A52
VFX Supervisor & Lead Flame:
Andy Rafael Barrios
CG Supervisor:
Kirk Shintani
EP:
Patrick Nugent
Producer:
Lusia Boryczko
Head of Production:
Kim Christensen
Executive Producer:
Patrick Nugent
2D VFX Artist:
Michael Plescia
2D VFX Artist:
Enid Dalkoff
2D VFX Artist:
Chris Moore
2D VFX Artist:
Cam Coombs
2D VFX Artist:
Michael Vagilenty
CG Artist:
Aaron Baker
CG Artist:
Mike Bettinardi
CG Artist:
Michael Cardenas
CG Artist:
Jon Belcome
CG Artist:
Joe Chiechi
Pre-Visualization:
Ranko Tadic
Pre-Visualization:
Ingolfur Guomundsson
Pre-Visualization:
Benito Vargas
Colorist:
Tommy Hooper
Online Editor:
Dan Ellis
Color/Online Assistant:
Gabe Sanchez
Color/Online Assistant:
Chris Riley
Color/Online Assistant:
Erik Rojas
Roto Artist:
Cathy Shaw
Roto Artist:
Robert Shaw
Roto Artist:
Tiffany Germann
Sound Design:
Factory UK – Sound Design Studios
Sound Designer:
Phil Bolland
Head of Production:
Lou Allen
Mix:
Lime Studios
Re-Recording Mixer:
Dave Wagg
Assistant Re-Recording Mixer:
Adam Primack
Executive Producer:
Susie Boyajan

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