Honda: #Pintermission

Halt that pinning.

Editor's Pick

Advertisers and brands seem to have become increasingly aware that perhaps consumers are spending a little too much time online, encouraging them to take a break to get out and play in the real world. Honda joins this mission, ironically, with its new Pinterest campaign to announce the marketer's presence on the social moodboarding platform.

Part of the CR-V's "Leap List" push, which encourages people to get out and live life to its fullest, the #Pintermission effort asks them to take a break from pinning for 24 hours.

The brand is giving some of the most active Pinterest users $500 to take a 24-hour #Pintermission to actually make, see or do the things they've been pinning about. Selected pinners received invites via an @mention. Those who accept will get $500 and then, will have to do a 180, get back online and re-pin pictures from their break to their own boards on Honda's Pinterest page.

Read more about the #Pintermission campaign here.

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About

Credits
Date
Apr 17, 2012
Agency:
Rubin Postaer & Associates
Client:
Honda
EVP/ECD:
Joe Baratelli
SVP/Group Creative Director:
Jason Sperling
VP/Associate Creative Director:
J Barbush
VP/Associate Creative Director:
Luis Ramirez
Art Director:
Brian Farkas
Art Director:
Sarah Romanoff
Art Director:
Fritz Paguio
Art Director:
William Cheng
Copywriter:
Tylynne McCauley
Illustrator:
Jeni Stewart
Illustrator:
Joshua Herbstman
Illustrator:
Grace Wang
Illustrator:
Jason Artensen
Social Media:
Myles Scovill
Social Media:
Stephanie Kent
Social Media:
San Tong
Social Media:
Melly Ramirez
Social Media:
Joanna Kennedy
Category
Latest Creativity News on Ad Age

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