Honda Launches Campaign to Save Drive-In Theaters

Agency RPA Debuts a Month-Lon Social and Digital Push

Published on

Editor's Pick

Honda is out to save a nearly extinct American pastime: the drive-in movie theater. Via agency RPA, the project hopes to save as many of the hundreds of drive-ins that are scheduled to close by the end of the year as possible. The problem is the end of 35-millimeter film distribution, so the project is supplying digital projectors to at least five drive ins -- decided on by a public vote. The winning theaters will host a party that includes a screening of "Cloud With a Chance of Meatballs 2."

Read more about the project in behind the work.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 09, 2013
Agency:
RPA
Client:
Honda
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age