Creativity

The Latest in Selfies: Honda Lets You Share Your 'Race Face'

Video Booth Blasts Geneva Motor Show Visitors With Air From a Leaf Blower

Published on Mar 04, 2015

Editor's Pick

Honda is giving Geneva Motor Show visitors the chance to experience the speed of the Honda Civic Type R and create a "race face" selfie in a specially-made video booth at the event.

Agency Lost Boys worked on the project with production company B-Reel, which created the booth in a London warehouse and took it to Geneva, where the show starts tomorrow. There, it will blast members of the public with a gust of wind representative of the speed of the Civic Type R, together with sounds and lights.

The technology utilizes a commercial leaf blower as well as an LED lighting rig, audio playback and video capture, all controlled using an Arduino. The experience will be filmed in super slow-motion and captured as a video that visitors can then share on their social channels. After the Geneva show, which runs until March 15, it will roll out at other events and exhibitions.

"Face blasting" is a familiar technique that has been used by photographers to create unusual portraits and has already been used in spots and on faces of adland's top creatives,.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 04, 2015
Agency:
Lost Boys
Client:
Honda
Prod. Co.:
B-Reel
Creative Partner:
Gav Gordon-Rogers
Art Director:
Tom Kavanagh
Copywriter:
Hannah Drury
Designer:
Tom Quayle
Planner:
Harry Pugsley
Client Partner:
Liza Durge
Account Director:
Sarah Oliver
Producer:
Kyson East

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.