Creativity

Honda Turns Car Time Into Story Time With 'Road Readers' Program

Program Provides Free Kids' Audiobooks to Owners

By Ann-Christine Diaz. Published on Dec 08, 2015

Editor's Pick

Those who've had to deal with bored kids during a long car commute will truly appreciate "Honda Road Readers," a smart initiative that offers free kids' audiobooks to all Honda drivers.

Parents no longer will have to suffer with replay after replay of "Frozen," Ariane Grande or the Bieb. The Road Readers app will allow them to "turn car time into story time" and stream books ranging from "The Hunger Games" to "Peter Pan" via bluetooth or by plugging their devices into their car. So not only does it keep the little ones occupied while on the road -- it's good for them too.

The app is available to all Honda owners, no matter how old their car. So even this guy can partake in the literary pleasure.

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About

Credits

Date
Dec 08, 2015
Agency:
RPA
Client:
Honda
Production Company:
m ss ng p eces
Director:
Henry & Ssong

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