Creativity

Honda Issues 'Slow Citations' to Unwary Passersby and Other Brands

RPA Approaches Slow People on the Street

Published on May 23, 2014

Editor's Pick

Typically, traffic tckets are given out to people for exceeding the speed limit. But this new Honda campaign out of RPA, does the reverse, with the help of legendary racecar driver Mario Andretti. As part of a sweepstakes contest, "Fastest Seat in Sports," (prize winners get to start an IndyCar Series race in the Honda 2-seater driven by Mr. Andretti) the "Slow Citations" campaign dispatched the Honda Speed Patrol and Mr. Andretti, dressed in official-looking uniforms, on the streets of Chicago to issue tickets to people who were being "slow."

The fun contiues on Twitter, where @Honda is giving "slow citations" to brands like Whole Foods and Heinz (the former for its parking situation, the later for impeding sauce delivery), using #FastestSeat.

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Credits

Date
May 23, 2014
Agency:
RPA
Client:
Honda
EVP, Chief Creative Officer:
Joe Baratelli
SVP, Exec. Creative Director:
Jason Sperling
VP, Creative Social Media Dir.:
J Barbush
Creative Director:
Kevin Tenglin
Creative Director:
Melinda Keough Jr.
Art Director:
Tynessa Jue Jr.
Copywriter:
Randy Chunga
Social Media Copywriter:
Laura Kelley
Art Director Intern:
Craig Nelson
Director/Sr. Producer, Content:
Mark Tripp
Production Company:
RPA
Director:
Mark Tripp
Producer:
Tracy Chaplin
Director of Photography:
Stephen Carmona
Editorial Company:
Butcher Editorial
Editor:
Teddy Gersten
Executive Producer:
Rob Van
Producer:
Justine Smollan
Mix:
Margarita Mix
Mixer:
Paul Hurtubise
Executive Producer:
Whitney Warren
Producer:
Michele Millard
Social Media Specialist:
Tyler Sweeney
Senior Project Manager:
Michelle Young

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