To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Honda Crashes a Wedding in Latest Feel-good Stunt

Couple Asks to Borrow 3 CR-Vs, Ends Up With Way More

Editor's Pick

Honda, with the help of its agency RPA, has become known as a bearer of wonderful things, given its penchant for springing feel-good to suprises on its loyal following. Recently, they set out to save a great American pasttime, the drive-in-theater and previously, they helped kickstart an up-and-coming band and threw a parade when one Honda driver hit the one million mile mark on his Accord. Recently, however, it blew out a special request from a soon-to-be-married couple, Mairead and Kevin. The pair came from families of diehard Honda drivers, and between their clans, owned more than 20 Hondas. They had asked a favor of a local dealer -- to borrow three black CR-Vs for their bridal party. But Honda came back with a whole lot more -- going as far as Ireland to bestow on the couple a very special wedding gift.

The video kickstarts a #StartSomething Special campaign online and in social media. Across various platforms including Google+, Facebook, Twitter, Vine, Instagram, fans will be asked to share their Honda stories, all of which will be collected at hondastories.com.The effort will get a boost on broadcast with two brand TV spots, including "Thank You," which breaks today. The spot features photos and video of Honda fans and families with a V.O. expressing the brand's gratitude "for making your Honda more than a car. Thanks for making them something special."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 29, 2013
Agency:
RPA Santa Monica
Client:
Honda
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age