Creativity

High School-Aged Steve Carell Stars in Honda's Super Bowl Teaser

Film Debuted on Twitter and Facebook

By E.J. Schultz. Published on Jan 31, 2017

Editor's Pick

Honda is not releasing details about its Super Bowl ad yet. But based on a teaser released today, it involves Steve Carell coming to life in his high school yearbook. The automaker released the teaser today on Twitter and Facebook.

The 60-second ad is by Honda agency of record RPA and will feature the redesigned 2017 Honda CR-V. Susie Rossick, assistant VP-Honda Auto Marketing, said in a statement earlier this month that "with the largest audience and reach of any single television event, the Super Bowl is a platform befitting the CR-V's status as the best-selling SUV in America, and the perfect place to celebrate CR-V's 20th anniversary."

Last year Honda ran a 60-second Super Bowl ad for its Ridgeline truck that featured sheep singing Queen's "Somebody to Love."

This story also appeared on Adage.com.

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About

Credits

Date
Jan 31, 2017
Agency:
RPA
Client:
Honda

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