Creativity

Honda: Surprising Monsters Calling Home

Honda loves you back.

Published on Sep 19, 2012

Editor's Pick

As part of its "Honda Loves You Back" campaign, RPA and the car brand wanted to give something back to indie folk band Monsters Calling Home, who are known for filming their cool videos inside Honda cars. So it invited them to play for a roomful of 600 Honda executives, then told them the concert was canceled. Understandably, the kids were bummed (although we don't think they were that excited to be playing for 600 stodgy Honda higher-ups either!) but then, the company decided it would give them something even better.

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About

Credits

Date
Sep 19, 2012
Agency:
RPA
Client:
Honda
EVP/CCO:
Joe Baratelli
SVP/Group Creative Director:
Jason Sperling
VP/Creative Social Media Director:
J Barbush
AD:
Brian Farkas
AD:
Sarah Hass
CW:
Tylynne McCauley
SVP/Executive Producer:
Gary Paticoff
Agency Director/Senior Producer:
Mark Tripp
Director:
Mark Tripp
DP:
Stephen Carmona
Producer:
Andrew Scrivner
Assistant Director:
Tracy Chaplin
Editorial:
Butcher Editorial
Editor:
Teddy Gersten
EP:
Rob Van
Smoke Artist:
Zac Dych
Color:
Clark Muller
Color:
Incendio
Audio Mixer:
Paul Hurtubise
Audio Mixer:
Beacon Street Studios
Music:
Monsters Calling Home

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