Creativity

Honda: Terii

Don't rob this car, really.

Published on Apr 02, 2012

Editor's Pick

On April 1, Honda introduced TERII (Theft Evasion Response Intelligent Interface), a new security system available on all 2013 models. It is much more than a simple alarm or alert device. Instead, TERII appeals to the logic inside each thief, attempting to reason with them to convince them they shouldn't rob the car.

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About

Credits

Date
Apr 02, 2012
Agency:
RPA
Client:
Honda
EVP/Executive Creative Director:
Joe Baratelli
SVP Group Creative Director:
Jason Sperling
ACD:
J Barbush
Copywriter:
Tylynne McCauley
Senior Producer:
Mark Tripp
Assistant Producer:
Ryan Radley
Production:
Stephen Carmona
Director:
Mark Tripp
Director of Photography:
Stephen Carmona
Editor:
Chris Scheer
Editorial Company:
Butcher Edit
Executive Producer:
Rob Van
Producer:
Chrissy Hamilton
Recording Studio:
Margarita Mix
Engineer/Mixer:
Nathan Dubin
Producer:
Whitney Warren

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