Follow the Music Around the Room in This VR Video for the Honda Civic

360 Degree Film Features Musician Moses Sumney

By Alexandra Jardine. Published on Feb 24, 2016

Editor's Pick

This spot for the 2016 Honda Civic features L.A.-based musician Moses Sumney in a 360-degree viewing experience that allowers viewers to take in the musician and the music from every angle. It's available as a 360 degree video on YouTube and can also be viewed in virtual reality.

Set in an industrial warehouse, the film, created by RPA and directed by Ray Tintori at Mssng Peces, sees Sumney dancing in the background, providing harmonizing vocals in the foreground, and tapping the Civic percussively in between. Every time Sumney records a loop, the video of him recording that audio stays in the space, allowing the viewers to follow him around the room as he performs his folk song "Everlasting Sigh."

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Feb 24, 2016
EVP Chief Creative Officer:
Joe Baratelli
Jason Sperling
VP Creative Director, Social Media:
J Barbush
Creative Director:
Rahul Panchal
Art Director:
Craig Nelson
Casey Beck
SVP Chief Production Officer:
Gary Paticoff
VP Executive Producer:
Isadora Chesler
VP Director Digital Production:
Dave Brezinski
Executive Digital Producer:
Linda Kim
Senior Digital Producer:
Annie Hough
VP Director of Business Affairs:
Maria Del Homme
Associate Director of Business Affairs:
Jennifer Ross
EVP Management Account Director:
Brett Bender
VP Group Account Director:
Adam Blankenship
Account Supervisor:
Renee Egizi-Finger
Account Executive:
Elizabeth Weakley
VP Associate Director, Digital Marketing:
Aaron Dodez
Digital Content Strategy Specialist:
Mike Dossett
Senior Specialist of Digital Content Strategy:
Tyler Sweeney
Production Company:
m ss ng p eces
Ray Tintori
Founder/Executive Producer:
Ari Kuschnir
Kate Oppenheim
Brian Latt
Partner/Head of Production:
Dave Saltzman
Line Producer:
Drew Houpt
360-Degree Production Support:
VR Playhouse
Post Production:
VR Playhouse
Moses Sumney

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