Creativity

Honda Puts On a Badass Beach Motorcycle Race

DDB Paris' Alexander Kalchev directs powerful spot

Published on May 08, 2013

Editor's Pick

The Enduropale at Le Touquet, one of the biggest endurance motorcycle races in the world, is depicted in stunning slo-mo for Honda by DDB Paris and directed by the agency's CD Alexander Kalchev. The film's message is "Leave Your Fears Behind," and shows bikers preparing for the tough beach race.

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Credits

Date
May 08, 2013
Agency:
DDB Paris
Client:
Honda
ECD/Production:
Alexandre Herve
Creative Director:
Alexander Kalchev
Copywriter:
Alexander Kalchev
Copywriter:
Alexis Benbehe
Copywriter:
Pierre Mathonat
Art Director:
Alexis Benbehe
Art Director:
Pierre Mathonat
Production Company:
Crac Paris
Director:
Alexander Kalchev
1st Assistant Director:
Antoine Levi
1st Assistant Director:
Florent Michel
Producer:
Pierre-Yves Bronsart
Music:
Clement Tery
Director of Photography:
Benjamin Roux
Director of Photography:
Romain Alary
Sound Production:
The

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