Creativity

Meet Honda's 'Selfie Edition' HR-V Model

Camera-Filled Car Will Be Unveiled at New York Auto Show Today

Published on Mar 31, 2015

Editor's Pick

In this film from RPA, Honda unveils the "Selfie Edition" HR-V, introduced to us by a supremely self-confident "selfie portrait artist." The car (which Honda really built, and will unveil at the New York Auto Show today) has cameras all over its interior to catch various selfie poses. As our customer hilariously demonstrates, these include the "sunset squint," "barista got my name wrong" and of course, "duckface."

This has to be one of the funniest April Fool's we've seen -- and like all good pranks, it's almost believable.

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About

Credits

Date
Mar 31, 2015
Agency:
RPA
Client:
Honda
EVP CCO:
Joe Baratelli
SVP ECD:
Jason Sperling
SVP, Chief Production Officer:
Gary Paticoff
VP, Creative Social Media Dir.:
J Barbush
Associate Creative Director:
Jeff St. Jean
Jr. Art Director:
Craig Nelson
Jr. Copywriter:
David Bassine
Digital Producer:
Annie Hough
VP, Director-Content:
Mark Tripp
Supervisor, Digital Content Strategy:
Mike Dossett
Cordinator, Digital Content Strategy:
Amanda Womack
Production Company:
Bö's House of Visual Arts
Director:
Mark Tripp
Director of Photography:
Stephen Carmona
Producer:
Tracy Chaplin
Production Designer:
Mark Behn
Editorial:
Butcher Editorial
Editor:
Teddy Gersten
Assistant Editor:
Leah Buter
Executive Producer:
Rob Van
Post Producer:
Alexa Atkin
Lead Flame Artist:
Steven Williams
Telecine Company:
The Mill
Artist:
Gregory Reese
Executive Producer:
Thatcher Peterson
Audio Post Company:
Margarita Mix
Executive Producer:
Whitney Warren
Audio Post Mixer:
Paul Hurtubise
Producer:
Michele Millard

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