Creativity

Honda: The Super Civic Quest

Help Caesar: he's lost his Civic.

Published on Jun 07, 2011

Editor's Pick

In the latest installment of Rubin Postaer's multiplatform "To Each Their Own" campaign, Honda is launching what it's calling an 'epic digital scavenger hunt' on its Facebook page.

In the Super Civic Quest we are introduced to Caesar, a champion/celebrity luchador from the campaign, who loses his Civic 'somewhere on the interwebs' and asks for the public's help to find it. Clues lead players to websites including Amazon, Flickr, Foursquare, I Can Has Cheezburger, Twitter, Yelp and YouTube.

While taking part, players to look at five new Civic vehicles, unlock badges, compete against friends and be able to enter for a chance to win two Honda Civics, one for them and one for their best Facebook friend.

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About

Credits

Date
Jun 07, 2011
Agency:
Rubin Postaer & Associates
Client:
Honda
Executive VP/CCO:
David Smith
Executive VP/Executive Creative Director:
Joe Baratelli
Senior VP/Group Creative Director:
Jason Sperling
VP/Creative Director:
Nathan Crow
VP/Creative Director:
Adam Lowrey
Associate Creative Director/Art Director:
Jamin Duncan
Senior Copywriter:
Sarah May Bates
Program Director:
Stuart Feinstein
Program Manager:
Leslie Raymond
User Experience Director:
Pramit Nairi
Interactive Marketing Director:
Mike Margolin
Social Media Manager:
San Tong
Production Company:
Hooky Interactive

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