Creativity

Sick Kids Get an Amazing Augmented Reality Holiday Card in Honda's Campaign

Brand Created Experience With RPA for the Pediatric Brain Tumor Foundation

By Alexandra Jardine. Published on Dec 05, 2017

Editor's Pick

Honda worked with the Pediatric Brain Tumor Foundation to bring an augmented reality surprise to sick kids in hospital over the holidays in its latest campaign via RPA.

The film sees the kids opening their won special personalized card in AR while on the hospital ward. Not only does it feature lots of cool effects, it also contains get-well messages crowdsourced from the Honda social community and hospital staff.

The work follows RPA's previous project, Imaginary Friend, with the Pediatric Brain Tumor Foundation, an animated campaign that tries to explain some of the scary experiences of having cancer to children.

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About

Credits

Date
Dec 05, 2017
Agency:
RPA
Client:
Honda

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