Creativity

Honda: This Unpredictable Life

Honda screen hops for the launch of the Jazz

Published on Jan 31, 2011

Editor's Pick

W+K London launches the Honda Jazz with a big TV production number and an iPhone app that allows viewers to interact with the spot.

The spot, This Unpredictable Life, was created by W+K and Nexus, the production team behind the award-winning Grrr ad. As with Grrr, the spot is voiced by Garrison Keillor.

The app allows users to "catch" characters from the TV spot by swiping at them with their phone, and allows them to interact with caught characters, for example, singing into the phone's microphone to make the monkey character dance.

The agency calls it the first use of "screen-hopping," which uses audio recognition technology to sync the app with the spot's soundtrack.

The spot will air on TV as of February 1 and will also appear, with the app demo on Honda's YouTube channel.

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About

Credits

Date
Jan 31, 2011
Agency:
Wieden + Kennedy London
Client:
Honda
Creative Director:
Sam Heath
Creative Director:
Chris Groom
Art Director:
Chris Groom
Copywriter:
Sam Heath
TV Producer:
James Guy
Production Company:
Nexus
Director:
Smith & Foulkes
Producer:
Tracey Cooper
Production Manager:
Jo Bierton
Post Production Facility:
Time Based Arts
Lead Flame Artist:
Mike Skrgatic
Lead Flame Artist:
Sheldon Gardener
Sound Facility:
Wave Studios
Sound Engineer:
Aaron Reynolds
Sound Designer:
Aaron Reynolds
Music:
This Unpredictable Life by Bruno Coulais

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