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Honda (UK): Grrr

Can hate be good? Can hate be great? The answer is yes. This award-sweeping instant classic, released in 2004, was the prime example of a fine-tuned idea that marries concept and execution perfectly timed for the age of marketing cynicism.

Editor's Pick
The message, quite simply, was if you hate something, change it and make it better, as sung (and whistled) by Garrison Keillor and demonstrated by super-cute animals in a rainbow-colored meadow. They can’t stand noisy, smelly diesel engines��"Honda’s new, cleaner model is much better��"and attack one with sledgehammers along with the infectious tune. It’s critic-proof, endlessly singable and a revolutionary message.
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Jul 03, 2007
Wieden + Kennedy London
Music Company:
Amber Music
Production Company:
Nexus Productions
Sound Studio:
Smith & Foulkes
Michael Russoff
Honda (UK)
Sean Thompson
Creative Director:
Kim Papworth
Creative Director:
Tony Davidson
Agency Producer:
Rob Steiner
Agency Producer:
Charlie Tinson
Agency Producer:
Julia Parfitt
Agency Creative:
Sean Thompson
Agency Creative:
Michael Russoff
Agency Creative:
Richard Russell
John Waddell
Will Parnell
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