Creativity

Honda Explores The Insides Of Various Objects In Visually Arresting UK Spot

W+K London Teams Up With Directors Smith & Foulkes For A Second Time

Published on Feb 05, 2014

Editor's Pick

Honda has teamed up with production company Nexus and directors Smith & Foulkes (who shot last year's Hands films from Wieden + Kennedy London and were behind the much-celebrated Hate), for a follow-up spot that brings a surreal visual touch to the standard car ad. The new film sets out to explore what's on the inside of various objects, including a Honda Civic Tourer as well as golf balls, cameras and a guitar amp, as if they were being sliced in half, using a combination of live action, stop motion animation and CGI .

According to W+K, the creative idea was in part inspired by interviewing the Honda engineers involved in the project. Adrian Killham, Honda's chief engineer for the Tourer, spoke about wanting people to look past the outer beauty to what lies beneath.

The brand is also launching a Twitter competition based on the ad. Viewersare invited to watch short loops from the film and find a hidden word, and then tweet their answer to @Honda_UK using the #CivicTourer hashtag.

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About

Credits

Date
Feb 05, 2014
Agency:
Wieden + Kennedy London
Client:
Honda (UK)
Creative Director/Copywriter/Art Director:
Scott Dungate
Producer:
Michelle Brough
Executive Creative Director:
Tony Davidson
Executive Creative Director:
Kim Papworth
Agency Producer:
Danielle Stewart
Production Company:
Nexus
Directors:
Smith & Foulkes
Executive Producer:
Tracey Cooper
DOP:
Mark Patten
Editorial:
Paul Hardcastle, Trim
VFX:
Time Based Arts
VFX Supervisor:
Michael Skrgatic
Flame:
Sheldon Gardner
VFX Producer:
Chris Aliano
Music/Sound:
Factory
Sound/Mix:
Anthony Moore
Sound/Mix:
Tom Joyce

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