A Woman Ascends an Enormous Car-Shaped Cliff Face in Honda Spot for the Civic

Film Features Real-Life Climber Imogen Horrocks

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A new pan-European spot promoting Honda's remodeled Civic stars Imogen Horrocks, a real-life rock climber and member of Team Great Britain, making an epic rock climb -- but if you look closely, you'll notice that the steep and tricky hurdles of the cliff's bear a striking resemblance to the car itself.

Agency Wieden & Kennedy London and director Pedro Martin-Calero at Colonel Blimp worked with MPC to recreate the VFX for the rock face of Civic parts, using clay based on the clay used in the design process of the car.

The treacherous climb is mean to represent the engineeering challenge of creating the new Civic -- which the climber finally sees when she reaches the top, having broken away from the safe "ladder" to climb the rock via a less "predictable" route.

The campaign broke this weekend in the U.K. during ITV's "The Voice" with a 30-second cut of the spot seen here. It'll run in the U.K. and across Europe.

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About

Credits
Date
Feb 27, 2017
Agency:
Wieden & Kennedy London
Client:
Honda
Director:
Pedro Martin-Calero
Production Company:
Colonel Blimp
VFX:
MPC
VFX Producer:
Sophie Hogg
Creative Director:
Bill McNamara
Grade:
MPC
Colorist:
George K
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