Creativity

Honda to Make a Love Song Out of Your Instagram Photos

Automaker Shows Customes Love with Original Track from Vintage Trouble

Published on Feb 14, 2014

Editor's Pick

Honda wants to show its love for its fans on Valentine's Day by composing an original song -- out of their Instagram pics and videos. The automaker is inviting consumers to post their messages of love, tagged with #LoveToday and will then incorporate those posts into the lyrics of a new track that will be featured in the "Today is Pretty Great" campaign for the Civic. The band Vintage Trouble will perform the track, which will be presswed into a special heart-shaped LP, along with the band's single "Gracefully." Winners will receive from Honda message through Instagram Direct, accompanied by a specia V-Day photo of the 2013 Civic.

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About

Credits

Date
Feb 14, 2014
Agency:
RPA
Client:
Honda

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