Creativity

Honest Tea: Case Study: Most Honest City in America

Would you steal from a brand called Honest?

Published on Mar 10, 2011

Editor's Pick

Honest Tea set up unmanned tea stalls across the US to see if the public would be honest enough to pay a dollar and take a bottle of its iced tea.

Then they filmed the consumers - the majority of whom paid - with hidden cameras. The stunt attracted attention from both local and national media and grew the brand across the country.

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About

Credits

Date
Mar 10, 2011
Agency:
SS+K
Client:
Honest Tea
Creative Director:
Sam Saunders
Creative Director:
Matt Ferrin
Creative Director:
Sam Mazur
Art Director:
Matt Ferrin
Writer:
Sam Mazur
Producer:
Ben Cohen
Chief Creative Officer:
Marty Cooke

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