Honest Tea: Case Study: Most Honest City in America

Would you steal from a brand called Honest?

Published on

Editor's Pick

Honest Tea set up unmanned tea stalls across the US to see if the public would be honest enough to pay a dollar and take a bottle of its iced tea.

Then they filmed the consumers - the majority of whom paid - with hidden cameras. The stunt attracted attention from both local and national media and grew the brand across the country.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 10, 2011
Agency:
SS+K
Client:
Honest Tea
Creative Director:
Sam Saunders
Creative Director:
Matt Ferrin
Creative Director:
Sam Mazur
Art Director:
Matt Ferrin
Writer:
Sam Mazur
Producer:
Ben Cohen
Chief Creative Officer:
Marty Cooke
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age