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Gay and Interracial Couples Among the 'Wholesome Families' in New Honey Maid Ad

Marketer is Latest to Embrace Diversity in Spot out of Droga5 New York

Editor's Pick

Mondelez' 90-year-old graham cracker brand Honey Maid is the latest in the line of marketers to promote diversity in this new commercial created out of Droga5 New York. The ad bears out in familiar fashion, featuring a montage of scenes of familial fun -- only this time, they illustrate the changing face of the American family and feature a gay couple parenting their newborn, a single father getting his son dressed for school and an interracial family with a black mother and white father taking a stroll with their mixed-race kids. A voiceover reads, "No matter how things change, what makes us wholesome, never will."

Read more about the Honey Maid campaign and about how other marketers are embracing diversity on AdAge.com.

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About

Credits
Date
Mar 10, 2014
Agency:
Droga5 New York
Client:
Honey Maid
Sr. Marketing Dir., Wholesome Sweet:
Gary Osifchin
Sr. Brand Manager:
Tracey Benitz
Sr. Associate Brand Manager:
Funbi Ibe
Creative Chairman:
David Droga
Chief Creative Officer:
Ted Royer
Executive Creative Director:
Kevin Brady
Senior Copywriter:
Nathan Lennon
Senior Art Director:
David Gibson
Chief Creation Officer:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Producer:
Bill Berg
Head of Brand Strategy:
Ted Florea
Brand Planning Director:
Matthew Springate
Group Communications Strategy Dir.:
Colleen Leddy
Communications Strategist:
William de Lannoy
Production Company:
Brainwash
Production Company:
Jefferson
Directors:
Martin + Lindsay
DOP:
Carlos Veron
Executive Producer:
John Marias
Producer:
Tanya Stephens
Editorial:
Lost Planet Editorial
Editor:
Christopher Huth
Assistant Editor:
Adriana Machado
Executive Producer:
Krystn Wagenberg
Producer:
Kate McCormick
Managing Director:
Justin Lane
Sr. Producer:
John Skeffington
Telecine:
Adrian Seery
Music:
Search Party Music
Executive Producer:
Eric David Johnson
Assistant Music Producer:
Winslow Bright
Composer:
John Askew
Sound:
Sonic Union
Mixer:
Paul Weiss

See more credits

Category
Industry
Genre
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