Creativity

It's Getting Hot in Herre: Nelly Gives 'Buzz' a Makeover for Honey Nut Cheerios

Cereal Mascot Gets a Rap Star-Worthy Makeover from Saatchi New York

Published on Aug 13, 2013

Editor's Pick

Hype Williams helps rap star Nelly get a little more family friendly in this Saatchi N.Y. spot for Honey Nut Cheerios. This kick-off ad for a five-spot campaign features the cereal's mascot, Buzz, flying into Nelly's home, where he promptly gets dissed for his appearance and his voice. Then, Nelly helps him get a little cooler, getting him to ditch his honey wand for cool sunglasses and high-tops. The rap star also remixes his 2011 classic, "Ride Wit Me," for the campaign, cleaning up the dirty lyrics.

It's a perfect segue for the brand's new tagline: "Must be the honey." Along with the spots, billboards, radio and digital executions, are also on the way.

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About

Credits

Date
Aug 13, 2013
Agency:
Saatchi & Saatchi New York
Client:
Honey Nut Cheerios
Director:
Hype Williams
CCO:
Con Williamson
ECD:
Peter Moore-Smith
ACD:
Johnnie Ingram
VP, Executive Producer:
Gregory Hall
Music Producer:
Eric Korte
Production Company:
HSI Productions
Managing Director:
Rebecca Skinner
Executive Producer:
Maddi Carlton
Head of Production:
Doron Kauper
Producer:
Tonny McCarry
Director of Photography:
Don Davis
Music Production:
Frisbie
Music Production:
Frisbie
Arrangement:
Mary Wood
Arrangement:
Mary Wood
Arrangement:
Chris Lee
Arrangement:
Chris Lee
Arrangement:
Jeremy Silver
Arrangement:
Jeremy Silver
Engineer:
Chris Lee
Engineer:
Chris Lee
Engineer:
Alex Kahn
Engineer:
Alex Kahn
Engineer:
Fred Sargolini
Engineer:
Fred Sargolini
Animation:
Laika
Animation:
Laika
Animation Director:
Aaron Sorenson
Animation Director:
Aaron Sorenson
Executive Producer:
Jan Johnson
Executive Producer:
Jan Johnson
Animation Producer:
Julie Ragland
Animation Producer:
Julie Ragland
Senior Technical Director:
Chris Immroth
Senior Technical Director:
Chris Immroth
Production Coordinator:
Evan Smith
Production Coordinator:
Evan Smith
Production Coordinator:
Karly Chambers
Production Coordinator:
Karly Chambers
Flame Artist:
Rex Carter
Flame Artist:
Rex Carter
Editorial:
Beast Editorial
Editorial:
Beast Editorial
Editor:
Jim Ulbrich
Editor:
Jim Ulbrich
Assistant Editor:
Tripp McCarty
Assistant Editor:
Tripp McCarty
Executive Producer:
Elizabeth Krajewski
Executive Producer:
Elizabeth Krajewski
Producer:
Valerie Iorio
Producer:
Valerie Iorio
Color:
Company 3
Color:
Company 3
Color:
Color Correct
Color:
Color Correct
Audio:
Sonic Union
Audio:
Sonic Union
Audio Engineer:
Mike Marinelli
Audio Engineer:
Mike Marinelli

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