Creativity

Horizon Air: The Slog

Some people call it the "road of regret" or the "heartache highway," but I-5 covering the Seattle-Portland trail has its share of disgruntled road warriors according to Horizon Air. Therefore, with the hel

Published on Sep 20, 2007

Editor's Pick

Some people call it the "road of regret" or the "heartache highway," but I-5 covering the Seattle-Portland trail has its share of disgruntled road warriors according to Horizon Air. Therefore, with the help of agency Wongdoody, the airline is aiming to placate Northwestern business travelers with not just a $99 shuttle offer, but a website capturing video that canvasses infamous landmarks along the dreaded trail.

Locales with names such as Filthy John's Holler, Molasses Pass, Longblink Gulch and the Bridge of Heavy Sighs comprise the three-hour sojourn, with grey-black, well-edited footage, morose music and amusing narration giving site visitors a vivid feel of each destination on the pathway--conclusively making air travel seem that much more convenient.

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About

Credits

Date
Sep 20, 2007
Client:
Horizon Air
Agency:
WongDoody
Executive Creative Director:
Tracy Wong
Associate Creative Director:
Mark Watson
Associate Creative Director:
Matt McCain
Associate Creative Director:
John Schofield
Interactive Production:
Jeremy Fisher
Technology:
Beau Collins
Broadcast Producer:
Steph Huske
Video Production Editor:
James Whittington
Retouching Artist:
Charlie Rakatansky
Audio Production:
Clatter & Din
Audio Production Editor:
John Buroker
Proofreader:
Coby Jackson
Photographer:
Jason Hall
Illustration:
Susan & Co
Illustrator:
Larry Jost

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