Hormel Sends Bacon-Fueled Motorcycle on a Twitter Road-Trip

Bacon Grease is Sending Bike All the Way to San Diego

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What is it about bacon? Everyone's favorite breakfast meat seems to be sizzlin' hot this summer. Not only have we had Rebook launch its own bacon but now a bacon brand -- Hormel Black Label-- has come up with the idea of a bacon-fueled motorcycle. The bike, which runs on bacon grease, has been sent on a road trip that people can follow on Twitter -- all the way to from Minneapolis to San Diego, where the International Bacon Film Festival (yes, really) is happening at the end of August (it's part of the Hormel-sponsored Bacon Week). Bacon aficionados can follow its progress via theTwitter hashtag #drivenbybacon, on a Tumblr and via the website, drivenbybacon.com. BBDO Minneapolis is behind the project.
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Date
Aug 13, 2014
Agency:
BBDO Minneapolis
Client:
Hormel
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