Hormel Sends Bacon-Fueled Motorcycle on a Twitter Road-Trip
Bacon Grease is Sending Bike All the Way to San Diego
Published on Aug 13, 2014
What is it about bacon? Everyone's favorite breakfast meat seems to be sizzlin' hot this summer. Not only have we had Rebook launch its own bacon but now a bacon brand -- Hormel Black Label-- has come up with the idea of a bacon-fueled motorcycle. The bike, which runs on bacon grease, has been sent on a road trip that people can follow on Twitter -- all the way to from Minneapolis to San Diego, where the International Bacon Film Festival (yes, really) is happening at the end of August (it's part of the Hormel-sponsored Bacon Week). Bacon aficionados can follow its progress via theTwitter hashtag #drivenbybacon, on a Tumblr and via the website, drivenbybacon.com. BBDO Minneapolis is behind the project.