Creativity

Judy Greer Satirizies 'Natural' Food Freaks in Ads for Hormel

Campaign Aims to Show You Can Eat Natural Without the Fuss

By Alexandra Jardine. Published on Aug 17, 2016

Editor's Pick

Hormel has cast actress Judy Greer ("Arrested Development") in a zany campaign that satirizes people who go to extreme lenghts to eat "natural" food.

In one ad, she's with friends at a picnic. They all show off their "natural" foods -- one bee-stung looking woman "gathered honey from a beehive in the forest" while another has made a miniscule amount of jam from an "acre of raspberries." Greer, meanwhile, just went to the store and bought Hormel -- a statement that's greeted by looks of horror. Another spot sees her giving a sandwich lunch to her neighbor, who says she was "raised by wolves" and likes to eat all-natural. Turns out she might be literal about that.

The campaign, by BBDO Minneapolis, is aimed at people who are looking to make better food choices, while maintaining a realistic lifestyle. It was directed by Radical.Media's Randall Einhorn and will run on premium video channels and YouTube.

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About

Credits

Date
Aug 17, 2016
Agency:
BBDO Minneapolis
Client:
Hormel
Executive Creative Director:
Noel Haan
Art Director:
Noel Haan
Associate Creative Director:
David Alm
Executive Producer:
Debra Lustig
Group Account Director:
Paul Schmidt
Account Director:
Scott Schraufnagel
Senior Account Executive:
Olivia Plaine
Client Marketing Director:
Holly Drennan
Senior Brand Manager:
Amy Sand
Brand Manager:
Jeremy Zavoral
Production Company:
Radical Media
Executive Producer:
Jim Bouvet
Director:
Randall Einhorn
Line Producer:
Diane Castrup
Editorial Company:
HutchCo Technologies
Executive Producer:
Jane Hutchins
Editor:
Jim Hutchins
Editor:
Joaquin Machado
Sound Mix:
Rumble

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