Judy Greer Satirizies 'Natural' Food Freaks in Ads for Hormel

Campaign Aims to Show You Can Eat Natural Without the Fuss

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Hormel has cast actress Judy Greer ("Arrested Development") in a zany campaign that satirizes people who go to extreme lenghts to eat "natural" food.

In one ad, she's with friends at a picnic. They all show off their "natural" foods -- one bee-stung looking woman "gathered honey from a beehive in the forest" while another has made a miniscule amount of jam from an "acre of raspberries." Greer, meanwhile, just went to the store and bought Hormel -- a statement that's greeted by looks of horror. Another spot sees her giving a sandwich lunch to her neighbor, who says she was "raised by wolves" and likes to eat all-natural. Turns out she might be literal about that.

The campaign, by BBDO Minneapolis, is aimed at people who are looking to make better food choices, while maintaining a realistic lifestyle. It was directed by Radical.Media's Randall Einhorn and will run on premium video channels and YouTube.

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About

Credits
Date
Aug 17, 2016
Agency:
BBDO Minneapolis
Client:
Hormel
Executive Creative Director:
Noel Haan
Art Director:
Noel Haan
Associate Creative Director:
David Alm
Executive Producer:
Debra Lustig
Group Account Director:
Paul Schmidt
Account Director:
Scott Schraufnagel
Senior Account Executive:
Olivia Plaine
Client Marketing Director:
Holly Drennan
Senior Brand Manager:
Amy Sand
Brand Manager:
Jeremy Zavoral
Production Company:
Radical Media
Executive Producer:
Jim Bouvet
Director:
Randall Einhorn
Line Producer:
Diane Castrup
Editorial Company:
HutchCo Technologies
Executive Producer:
Jane Hutchins
Editor:
Jim Hutchins
Editor:
Joaquin Machado
Sound Mix:
Rumble
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