Creativity

Hornbach: Crack -- Director's Cut

Nobody knows you.

Published on Sep 21, 2012

Editor's Pick

Home improvement store Hornbach knows its customers -- and their idiosyncracies. As it, along with agency Heimat Berlin, has previously demonstrates with spots like "Festival" that super-sensory experience that DIY aficionados go through when it comes to home improvement is unlike any other. In this newest spot, which takes a slightly darker approach, directed by Stink's Martin Krejci, it takes the "Nobody feels it like you do" tag and brings it to life, again.

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About

Credits

Date
Sep 21, 2012
Agency:
HEIMAT Berlin
Client:
Hornbach
ECD:
Guido Heffels
Creative:
Mirjam Kundt
Creative:
Susanna Fill
Head of Marketing Communications:
Frank Sahler
Production Company:
Stink
EP:
Jan Dressler
Director:
Martin Krejci
Director of Photography:
Stepan Kucera
Postproduction:
Tom Sparks
Postproduction:
Nils Landmark
Music Composer:
Rudi Moser

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