Hornbach Apologizes for Its Customers' Buying Sprees in Latest Spots

More Home Improvement Comedy From Heimat Berlin

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German home improvement chain Hornbach apologizes on behalf of its customers in its latest campaign -- their cars are so overloaded with its goods that they might be guilty of some anti-social behavior.

Three 15-second spots by agency Heimat Berlin see them annoying all the neighbors with excrucating tire noise, as seen here, causing a bunch of cyclists to fume and endangering one man's neatly arranged flower display. The words on screen explain that Heimat says sorry -- but not for its range of products.

Directed by Big Red Button, the campaign is a little simpler and shorter than some of Hornbach's best humorous storytelling of the past (like its epic ad from earlier this year directed by Andreas Nilsson), but it still packs a comic punch.

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Aug 03, 2017
Chief Creative Officer:
Guido Heffels
Creative Director:
Guido Heffels
Creative Director:
Marlon Fischer
Creative Director:
Felix Pfannmüller
Junior Art Director:
Sascha Jörres
Junior Copywriter:
Lisa Conzen
Agency Management Executive:
Matthias von Bechtolsheim
Agency Management Executive:
Maik Richter
Agency Account Supervisor:
Tim Holtköetter
Agency Account Supervisor:
Philippe Brandt
Agency Account Manager:
Kimberly Schwarck
Agency Account Manager:
Franziska Lequen
Media Company:
Agency Producer:
Kerstin Heffels
Production Company:
Tony Petersen Film
Production Company:
Biscuit Filmworks
Big Red Button
Director of Photography:
Benjamin Todd
Executive Producer:
Michael Duttenhöfer
Simona Daniel
Telecine Operator:
Mike Bothe
Nick Allix
Post Producer:
Paul Schwabe
Music Producer:
Blut Music
Blut Music
Sound Design Company:
Loft Studios
Sound Design Company:
Sound Producer:
Cerstin Cassidy
Sound Designer:
David Arnold
Audio Engineer:
David Arnold

See more credits

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