Creativity

Hornbach Apologizes for Its Customers' Buying Sprees in Latest Spots

More Home Improvement Comedy From Heimat Berlin

By Alexandra Jardine. Published on Aug 03, 2017

Editor's Pick

German home improvement chain Hornbach apologizes on behalf of its customers in its latest campaign -- their cars are so overloaded with its goods that they might be guilty of some anti-social behavior.

Three 15-second spots by agency Heimat Berlin see them annoying all the neighbors with excrucating tire noise, as seen here, causing a bunch of cyclists to fume and endangering one man's neatly arranged flower display. The words on screen explain that Heimat says sorry -- but not for its range of products.

Directed by Big Red Button, the campaign is a little simpler and shorter than some of Hornbach's best humorous storytelling of the past (like its epic ad from earlier this year directed by Andreas Nilsson), but it still packs a comic punch.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 03, 2017
Agency:
HEIMAT Berlin
Chief Creative Officer:
Guido Heffels
Client:
Hornbach
Creative Director:
Guido Heffels
Creative Director:
Marlon Fischer
Creative Director:
Felix Pfannmüller
Junior Art Director:
Sascha Jörres
Junior Copywriter:
Lisa Conzen
Agency Management Executive:
Matthias von Bechtolsheim
Agency Management Executive:
Maik Richter
Agency Account Supervisor:
Tim Holtköetter
Agency Account Supervisor:
Philippe Brandt
Agency Account Manager:
Kimberly Schwarck
Agency Account Manager:
Franziska Lequen
Media Company:
Mediaplus
Agency Producer:
Kerstin Heffels
Production Company:
Tony Petersen Film
Production Company:
Biscuit Filmworks
Director:
Big Red Button
Director of Photography:
Benjamin Todd
Executive Producer:
Michael Duttenhöfer
Producer:
Simona Daniel
Telecine Operator:
Mike Bothe
Editor:
Nick Allix
Post Producer:
Paul Schwabe
Music Producer:
Blut Music
Composer:
Blut Music
Sound Design Company:
Loft Studios
Sound Design Company:
GmbH
Sound Producer:
Cerstin Cassidy
Sound Designer:
David Arnold
Audio Engineer:
David Arnold

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.