To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Hostess: Reach for the Gold -- Pole Vault

Gold that the everyman can strive for.

Editor's Pick

Hostess may not be going through the best of times--in January it declared bankruptcy for the second time in a decade. Yet it brings its best game with this hilarious contribution to the slew of Olympics-related creative to pour out in the past few months, a pair of YouTube videos created out of Bernstein-Rein that show athletes going for a different sort of gold--the brand's legendary treat whose shelf-life is rumored to endure way past the bling that hangs around Olympian's necks.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 30, 2012
Agency:
Bernstein-Rein
CCO:
Brian Brooker
Client:
Hostess
ACD/Writer:
Matt Bowne
ACD/Art Director:
Ryan Glendening
Producer:
Betty Greiner
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age