Creativity

Hostess: Snackisodes

Could Facebook save Twinkies?

Published on Jan 27, 2012

Editor's Pick

Twinkies maker Hostess Brands may have filed for bankruptcy, but it's still making an effort to connect with a younger generation with this foray into social media. The company has developed a Facebook app, Snackisodes, in conjunction with its ad agency Bernstein-Rein and some College Humor directors.

Like Facebook apps developed by several other brands, Snackisodes makes use of Facebook profile information to deliver personalized videos. Users can choose from 'Mr Right', a 'Motivational Speaker' or your co-workers to deliver a humorous presentation themed around celebrating an occasion of their choice with a Twinkie or Hostess Cupcake. Then, they can share the video.

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About

Credits

Date
Jan 27, 2012
Agency:
Bernstein-Rein
Client:
Hostess
Production Partner:
Clickfire Media
Director:
Josh Ruben
Director:
Vince Peone
Talent:
Katina Corraeo
Talent:
Will Hines
Talent:
Matt Walton
Talent:
Nate Smith

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