Hot Wheels: Don't Drink and Drive Keychains

Small wheels, big message.

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Mattel trashed Hot Wheels cars to send out a very important message. The toy company teamed with Ogilvy & Mather Mumbai, as well as pub The Little Door and driver service Party Club Drivers on a stunt to remind late nighters to not drink and drive. When car owners handed their keys over to the valet before entering the pub, key chains with damaged Hot Wheels and the message "Even a Small Drink is Enough" were attached to each set, along with the phone number of the driver service. In the end, many of the partygoers got the message, calling the service or friends and family for a ride home.

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About

Credits
Date
Dec 21, 2012
Agency:
Ogilvy & Mather Mumbai
Client:
Hot Wheels
National Creative Director:
Abhijit Avasthi
National Creative Director:
Rajiv Rao
Senior Creative Director:
Sameer Sojwal
Senior Creative Director:
Amitabh Agnihotri
Creative Controller:
Yogesh Pradhan
Director of Marketing:
Rahul Bhowmik
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