Creativity

Hot Wheels: Hot Wheels My Ride

Your car in miniature.

Published on Jan 23, 2013

Editor's Pick

Turn your boring car into a Hot Wheels, with this cool installation by ageisobar in Sao Paulo. An installation that looks like Hot Wheels packaging was placed outside a shopping center. Visitors could drive their car into the "package," and take a picture of their miniaturized car.

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About

Credits

Date
Jan 23, 2013
Agency:
ageisobar Sao Paulo
Client:
Hot Wheels
Creative Director:
Carlos Domingos
Art Director:
Henrique Mattos
Art Director:
Cristiano Rodrigues
Art Director:
Rodrigo Cabello
CW:
Daguito Rodrigues

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