Creativity

Hot Wheels: IZOD presents Hot Wheels Fearless At The 500

Hot Wheels scales up.

Published on Apr 25, 2011

Editor's Pick

Mistress, L.A. has conceived this upcoming stunt for Hot Wheels to remind grownups just how fun the toy cars are. The agency has created a life-size version of The Hot Wheels V-Drop Track Set and on May 29th, an 875 horsepower Pro-2 will drop 10 stories down its 90 feet of track during the Indy 500. This is just one element of a campaign to show Hot Wheels as "the perfect mix of reality and imagination," says Mistress partner/CD Damien Eley.

Additional elements include the Hot Wheels for Real promotion on Hotwheels.com, where customers can user secret codes on the toy packages to unlock 21 films showing driving stunts from members of Team Hot Wheels.

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About

Credits

Date
Apr 25, 2011
Agency:
Mistress Los Angeles
Client:
Hot Wheels
Producer:
Kay Lynn Dutcher
Producer:
Lyra Rider
Director:
Mike "Mouse" McCoy
Executive Producer:
Jeff Rohrer
Producer:
Ryan Slavin
Director of Photography:
Mitchell Amundsen
Cameraman:
Tristan Kolkhorst
Cameraman:
Dean Mitchell
Cameraman:
Mike Svitak
Editorial/Post Production:
Bandito Brothers
Post Producer:
Jacob Rosenberg
Editor:
Jeff Tober
VFX:
Cantina Creative
VFX Producer:
Sean Cushing
VFX Director/VFX Supervisor:
Stephen Lawes

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