Creativity

Hot Wheels: Secret Race Battle

Virtual race lights up the night

Published on Mar 11, 2011

Editor's Pick

Hot Wheels Australia used 3D projection technology to hold a virtual race featuring its Skull Racers last night on historic Customs House in Sydney, Australia. The Mattel-owned toy brand worked with Muse, Amsterdam on the project, which appears to shatter the building's facade.

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About

Credits

Date
Mar 11, 2011
Agency:
Muse Amsterdam
Client:
Hot Wheels
Client Service Director:
Michael Littaur
Project Manager:
Bert-Jan Strating
Project Manager:
Wouter Donkers
Creative Director:
Sander Ejlenberg
Art Director:
Philia Beroud
Design:
Magnus Lowing
Design:
Elano Collaco
Strategy:
Karlijn van den Berg
Production/Animation:
PostPanic
Director:
Justin Blyth
Director:
Chris Staves
Director:
Mischa Rozema
Technical Supervision:
Bean Systems
Sound Design:
Massive Music

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