Creativity

Captain Obvious Will Kiss Your Baby in His Bid for Presidency

Hotels.com Mascot Saves More Time on the Campaign Trail

By Alexandra Jardine. Published on Jun 07, 2016

Editor's Pick

He's still running for President, and now Captain Obvious has done the obvious thing for a presidential candidate -- he's kissing babies.

The latest addition to Hotels.com's political campaign featuring the character is an interactive element allowing parents to hold their baby next to the screen for a kiss from Captain Obvious. He has no idea (he says) why this is a tradition, but it saves him time when campaigning -- just like Hotels.com.

According to agency CP&B, which announced the Captain's presidential bid in Feburary, his political antics have already resulted in 60 million views of Captain Obvious .GIFs, more than 250,000 visits to his presidential website and a 900% increase in social media mentions. Many Twitter users have also pledged to vote for him with the hashtag #ObviousPresident -- and in this particular election year, there's a chance they may not be joking.

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About

Credits

Date
Jun 07, 2016
Agency:
Crispin Porter + Bogusky
Client:
Hotels.com
VP / Chief Creative Officer:
Ralph Watson
Executive Creative Director, VP:
Matt Talbot
Creative Director:
Brian Friedrich
Associate Creative Director:
Jexy Holman
Associate Creative Director:
Nuno Teixeira
VP/Executive Creative Technology Director:
Harold Jones
Associate Director of Architecture:
Benjamin Sterling
Interactive Production Company:
Caviar - LA
Post Production Video:
Plus - Santa Monica
Producer:
Lennon Barnica
Editor:
Bryce Harvey
VP/Executive Producer, Interactive:
Dan Corken
VP, Director-Content:
Sloan Schroeder
Jr. Producer, Video:
Rachel Noonan
EVP Managing Director:
Danielle Whalen
Account Director:
Sarah Castner
Content Supervisor:
Brice Tomlinson
Content Manager:
Ilyssa Schwartz
Project Manager:
Zach Granowitz
Business Affairs:
Lydia Tirpak

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