Extreme Booking

Book at any height.

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How quickly can you book a hotel? To promote's new app, Y&R Chicago got a daredevil to book a getaway while freefalling from 15,000 feet. The shop enlisted sportsman JT Holmes to jump out of a plane with an iPhone, book the hotel while falling, and land at the hotel he just booked at.

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Sep 07, 2011
Y & R Chicago
Chief Creative Officer:
Bob Winter
Creative Director:
Sonya Grewal
Associate Creative Director/Copywriter:
Evan Thompson
Associate Creative Director/AD:
Richard Fischer
Director of Digital:
Matt Witt
Head of Integrated Production:
Brian Smego
Agency Producer:
Peter Hullinger
Production Company:
Jerry Dugan
Aerial Cinematographer:
Joe Jennings
Exec. Producer:
Eric Berkowitz
Exec. Producer:
Persis Koch
Sr. Producer/Post Producer:
Andrea Papazoglou
Line Producer:
Erika Frick
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