Creativity Pays Homage to 'La La Land' in Latest U.K. 'Captain Obvious' Spot

Ad Features a Musical Number, Yellow Frocks and More

By Alexandra Jardine. Published on May 12, 2017

Editor's Pick

"La La Land" may not have won the Oscar (in the end), but it has at least made its mark on popular culture this year so much that even an ad pays homage to the movie.'s latest spot featuring "Captain Obvious" in the U.K. references the film throughout, from the Captain leading hotel guests dressed in pastel colors in a musical style-number to "Good Morning" from "Singing in the Rain," (which, in turn, inspired "La La Land"), to a couple dancing in the background a la Emma Stone and Ryan Gosling's famous dance sequence. We can't remember if the poo emoji was in the film, though.

The spot, by Crispin Porter & Bogusky, promotes's rewards scheme, and will be followed by further spots later in the year. It was directed by Mark Denton at Thomas Thomas.

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May 12, 2017
Crispin Porter + Bogusky London
Mark Denton
Production Company:
Thomas Thomas
Executive Creative Director:
Dave Buonaguidi
Graham Storey
Phil Cockrell
David Carr
Martins Millers
Head of Client Service:
Charles Faircloth
Account Director:
Tania Delamotte

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