Hotels.com Pays Homage to 'La La Land' in Latest U.K. 'Captain Obvious' Spot

Ad Features a Musical Number, Yellow Frocks and More

Published on

Editor's Pick

"La La Land" may not have won the Oscar (in the end), but it has at least made its mark on popular culture this year so much that even an ad pays homage to the movie.

Hotels.com's latest spot featuring "Captain Obvious" in the U.K. references the film throughout, from the Captain leading hotel guests dressed in pastel colors in a musical style-number to "Good Morning" from "Singing in the Rain," (which, in turn, inspired "La La Land"), to a couple dancing in the background a la Emma Stone and Ryan Gosling's famous dance sequence. We can't remember if the poo emoji was in the film, though.

The spot, by Crispin Porter & Bogusky, promotes Hotels.com's rewards scheme, and will be followed by further spots later in the year. It was directed by Mark Denton at Thomas Thomas.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 12, 2017
Agency:
Crispin Porter + Bogusky London
Client:
Hotels.com
Director:
Mark Denton
Production Company:
Thomas Thomas
Executive Creative Director:
Dave Buonaguidi
Creative:
Graham Storey
Creative:
Phil Cockrell
Creative:
David Carr
Creative:
Martins Millers
Head of Client Service:
Charles Faircloth
Account Director:
Tania Delamotte
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age